OnePlus enters Indian esports with new team partnerships

OnePlus has announced its official entry into Indian esports by partnering with three competitive gaming teams: Gods Reign, K9, and Cincinnati Kids. The move marks the brand’s effort to expand its presence in the gaming community. Gods Reign, based in Bangalore, is a veteran team with several tournament wins. K9 has risen quickly through community tournaments, while Cincinnati Kids gained recognition with a top-10 finish in the BGIS 2025 Grand Finals.With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports scene in India.As part of the partnership, the teams will now compete under co-branded names—OnePlus Gods Reign, OnePlus K9, and OnePlus Cincinnati Kids. OnePlus said this step reflects deeper integration between the brand and esports teams, with a focus on improving gaming performance and user experience.The company also plans to involve these teams in its product development process. Players will give feedback on current and future devices, which will be used to improve performance in real-world gaming conditions.Marcel Campos, Director of Product Strategy at OnePlus, said, “At OnePlus, our community has always been at the core of everything we do. Over the years, we’ve listened closely to our gaming community and understood their need for speed, performance, and reliability. This collaboration reinforces our dedication to the gaming community and marks an exciting step in empowering the next generation of mobile esports athletes”.Earlier this year, the company unveiled OnePlus 13 and OnePlus 13R, powered by the Snapdragon 8 Elite and Snapdragon 8 Gen 3 chips. The smartphone comes with features like a vapor cooling system, a 6,000mAh battery, and 100W fast charging to support longer and smoother gaming sessions.